Business practices evolve and shift as new farmers take over from their predecessors. Agrologists were often the sole outside opinion sought by farmers of previous generations, but this is no longer the case. The under-45 crowd is generally much keener to call a consultant for assistance and trust that experts will help them work smarter, rather than harder. This generation may seek expert input in agrology, finance, accounting, business planning, mental health and more.
Farmer Coach is the coaching wing of Hebert Group, a consortium of ag companies created by Saskatchewan grain farmer Kristjan Hebert of Moosomin, SK. He and Evan Shout are certified accountants, farmers and friends of 20-plus years. The two participate in Strategic Coach, a Toronto, ON, entrepreneurial business program for a person in any industry to elevate their business. Through their participation in that program, they realized they could make a similar, ag-specific offering, which led to the creation of Farmer Coach.